RBC | THE IDEAS THAT SHAPE SHANE

As the newest member of Team RBC, Shane Lowry is introduced through a short micro-documentary exploring the people, places, and mentality that shaped him beyond golf. Shot over three days in Jupiter, Florida and Clara County, Ireland, the film is built around an intimate, human-first approach, focusing on the character, humour, and perspective that make Shane one of the most relatable figures in the sport.

CREDITS

Director — Avery Stedman
Production Company — Dear Friend
EP / Founder — Mark Chisholm
EP / Co-Founder — Trevor Lang
Managing Director / Partner — Garth Collins
Head of Production / Partner — Brayden Wiebe

Client — RBC
Agency — The Team
Managing Director — Steve Marshman
Creative Director — Troy Palmer
Creative Director — Ryan Gardiner
Producer — Brittany Hennessy
Project Manager — Beth Clipper

PRODUCTION

Producer — Stacey LaMotte
Director of Photography — Mitchell Baxter
1st AC — Greg Frank
2nd AC — Daniel Lucio
Key Grip — Joe Kimble
Gaffer — George Richardson
Sound — John Hollis
HMU — Robin Ryant
PA — Jacques Joseph
Producer — Keeva Bolger
Sound — Graham Newcombe (Ireland)
1st AC — Karl Walsh (Ireland)

POST

Editor — Brian J. Chambers
Color — Connor Bailey, House Post
Color Producer — Sarah Cesan
Sound Mix — Flip 78 Sound